How to Integrate TrustFinance with Your Ecommerce Platform
TrustFinance
Sep 26, 2025
4 min read
18
TrustFinance integrations for ecommerce make it easy to automate review invitations and showcase your TrustScore directly on your website. Whether you use a custom website, Salesforce, or WordPress, there’s a setup option to fit your business.
In this guide, we’ll walk you through
- JavaScript Integration
- Salesforce Integration (via Zapier)
- WordPress Plugin
Before starting, make sure you’ve already claimed your business profile on TrustFinance and verified your business, so all integrations connect to your official profile.
JavaScript Integration
The JavaScript option allows you to automatically invite customers to leave reviews after they complete an action (like placing an order).
⚠️ Important: Each company has its own unique integration key and domain key, available inside the TrustFinance Business Dashboard. Do not copy sample code — always use the code generated for your account.
1. Installation
Add the TrustFinance script inside the <head> of your website:
2. Register
Register your function key (unique to your company):
3. Create an Invitation
Insert this code into your thank you page / order success page to trigger review invitations:
Required Parameters
- customerEmail – customer’s email (string, required)
- customerFirstName – customer’s first name (string, required)
- customerLastName – customer’s last name (string, required)
💡 Tip: Use your ecommerce platform’s dynamic variables (e.g., order email, customer name) so invitations are automatically personalized. For best results, combine this with How to Use the Review Invitation Feature to Collect More Reviews.
Salesforce Integration (via Zapier)
With Salesforce connected through Zapier, you can send automatic review invitations to new Salesforce subscribers or contacts.
How to Set Up
- Go to Integrations > Ecommerce > Salesforce in your dashboard.
- Connect your Salesforce account with Zapier (a free trial is available).
- Select Use this Zap to start configuration.
- Log in to your Zapier account (or create one).
- Choose a trigger, e.g., new Salesforce subscriber.
- Set the action as send TrustFinance invitation.
- Save and activate the Zap.
Requirements
- Zapier account
- Salesforce account
- TrustFinance API key
WordPress Plugin
If your site runs on WordPress, the TrustFinance plugin allows you to display reviews and TrustScores without any coding.
How to Install
- Download the TrustFinance plugin .zip file from your dashboard.
- In WordPress Admin, go to Plugins > Add New.
- Upload and install the .zip file.
- Open the plugin settings and paste your integration key.
- Use the drag-and-drop widget interface or the shortcode: [trustfinance-box]
Benefits
- Add multiple TrustFinance widgets on-site
- Drag, drop, and customize without coding
- Show reviews and TrustScores directly on product pages or landing pages
💡 Tip: Pair your WordPress integration with How to Manage and Customize Your Business Profile on TrustFinance to ensure the reviews and branding displayed match your latest company updates.
Final Thoughts
TrustFinance ecommerce integrations make it easy to invite more customers to review and showcase trust on your site. Whether you’re using JavaScript, Salesforce, or WordPress, setup is quick and flexible.
Next steps:
- Developer Integrations if you need APIs, Webhooks, or advanced workflows
- Customer Support Integrations if you want to connect reviews with platforms like Zendesk
And remember — integrations are most effective when combined with strategies like How to Maximize Your TrustScore on TrustFinance.
Written by
TrustFinance
TrustFinance helps financial companies build credibility and traders make safer choices through verified profiles, authentic reviews, and research-driven insights.
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