How to Use TrustFinance Developer Integrations

For businesses with custom systems, Developer Integrations provide the most flexibility. With APIs, Webhooks, and Zapier, you can connect TrustFinance reviews and invitations directly into your apps, CRMs, or workflows.

In this guide, we’ll cover:

• APIs (Get Reviews / Invite Review)
• Webhooks
• Zapier

Before starting, make sure your company is verified on TrustFinance so integrations connect securely to your official profile.

APIs

APIs allow you to access reviews and send invitations programmatically.

Get Recent Review

Retrieve reviews submitted in the last 28 days.

• Endpoint: GET /third-party/recent-review
• Headers: API key + API secret (unique per company)
• Response: Total reviews, review details (title, description, score, created date, user info)

Create Invite Review

Send review invitations directly from your system.

• Endpoint: POST /third-party/invite-review
• Headers: API key + API secret
• Body: Customer email, first name, last name
• Response: Reference code confirming the invitation

💡 Tip: Automate review requests after purchases, bookings, or sign-ups. For practical tips, see How to Use the Review Invitation Feature to Collect More Reviews.

Webhooks

Webhooks push notifications to your system in real time whenever new reviews are submitted.

Setup Steps

1. Go to Integrations > Developers > Webhooks in your dashboard.
2. Add your subscription URL (your endpoint).
3. Enable the webhook and run a test.
4. Save changes.

Example Payload

• Event: service-review-created
• Data: Review ID, title, description, score, created date, user details

Use Cases

• Send instant alerts to Slack or Teams
• Sync reviews with your CRM
• Trigger workflows for negative feedback

Zapier

Zapier lets you connect TrustFinance to over 5,000 apps — no coding required.

How It Works

• Trigger: An event in another app (e.g., new Mailchimp subscriber, new Salesforce contact).
• Action: TrustFinance sends a review invitation automatically.

Popular Templates

• Mailchimp + TrustFinance – invite new subscribers
• Salesforce + TrustFinance – invite new Salesforce contacts

Setup Steps

1. Open Integrations > Developers > Zapier in your dashboard.
2. Click Use this Zap on the template you want.
3. Log in (or sign up) to Zapier.
4. Select the trigger app (e.g., Mailchimp).
5. Select TrustFinance as the action app.
6. Authorize with your API key.
7. Test and activate.

Best Practices

• Use Zaps only for automatic invitations (not manual uploads).
• Invite all customers (avoid cherry-picking).
• Tell customers they’ll create a user profile when reviewing.

💡 Tip: Zapier is perfect for non-technical teams. Pair it with How to Maximize Your TrustScore on TrustFinance to ensure steady review growth.

Final Thoughts

Developer integrations give you full control over how TrustFinance connects with your systems.

• Use APIs to fetch reviews or send invitations.
• Use Webhooks for instant review alerts.
• Use Zapier to connect with tools like Mailchimp, Salesforce, or Slack.

Next steps:

• Ecommerce Integrations if you use WordPress, Salesforce, or JavaScript
• Customer Support Integrations if you want to connect reviews with Zendesk

For the complete overview, check the TrustFinance for Business Guide.