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TrustFinance Global Insights
2月 26, 2026
2 min read
31

Intuit has projected its third-quarter adjusted profit to be below Wall Street expectations, forecasting earnings per share between $12.45 and $12.51. This is lower than the average analyst estimate of $12.95, according to LSEG data. The company attributes the conservative forecast to significant investments in marketing and customer support.
The third quarter represents Intuit's strongest sales period, driven by the U.S. tax season, which runs until April 15. The increased spending is a strategic move to attract more customers to its key products, including TurboTax and QuickBooks. Despite the lower profit outlook, the company expects revenue to grow by approximately 10%, aligning with market estimates.
To counter competition and leverage AI technology, Intuit has partnered with OpenAI and Anthropic to integrate advanced AI models into its software. This investment comes after a strong second quarter, where revenue grew 17% to $4.65 billion, surpassing analyst expectations. The company also reaffirmed its fiscal 2026 forecasts.
While the Q3 profit forecast is impacted by strategic spending, Intuit's investment in AI and solid revenue growth signal a focus on long-term market leadership. Investors will monitor how these investments translate into sustained growth in the coming quarters.
Q: Why did Intuit lower its Q3 profit forecast?
A: Due to planned increases in marketing and customer support spending to attract more users during the peak U.S. tax season.
Q: How is Intuit using AI?
A: Intuit is integrating AI models from OpenAI and Anthropic into its products like TurboTax and QuickBooks to enhance user experience and compete with rivals.
Source: Investing.com

TrustFinance Global Insights
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