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Honda Stock Plummets on First Annual Loss in 70 Years

Honda Stock Plummets on First Annual Loss in 70 Years

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TrustFinance Global Insights

Mar 13, 2026

2 min read

30

Honda Stock Plummets on First Annual Loss in 70 Years

Honda Projects First Annual Loss Since 1950s

Honda Motor (TYO:7267) has projected its first annual loss in over 70 years, citing a substantial charge of up to 2.5 trillion yen ($15.7 billion) from the cancellation of its U.S. electric vehicle (EV) program. This announcement caused the company's shares to decline by nearly 7%, making it a top decliner on the Nikkei 225.

EV Program Cancellation and Revised Forecast

The significant financial charge is tied to the termination of three planned EV models in the United States. Consequently, Honda has drastically revised its fiscal year outlook from a previously projected profit of 360 billion yen to an anticipated loss of up to 630 billion yen. The company attributes this strategic shift to a slowdown in the global EV market and broader industry headwinds.

Market Reaction and Broader Challenges

Following the news, Honda's stock fell as much as 6.7% to 1,351 yen. In addition to the U.S. EV program costs, the automaker announced it will write down its China business, recognizing an impairment loss due to intense competition from local EV manufacturers. This reflects mounting pressure in key international markets.

Summary and Outlook

Honda's forecast reversal highlights the significant financial risks and strategic difficulties associated with the global EV transition. Investors will be closely monitoring how the automaker navigates these challenges and adjusts its long-term electrification strategy amid a rapidly changing competitive landscape.

FAQ

Q: Why is Honda forecasting an annual loss?
A: Honda is forecasting a loss primarily due to a charge of up to 2.5 trillion yen ($15.7 billion) after canceling three planned electric vehicle models in the U.S.

Q: How did Honda's stock react to the news?
A: The company's shares fell by as much as 6.7%, becoming one of the worst performers on the Nikkei 225 index.

Source: Investing.com

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TrustFinance Global Insights

AI-assisted editorial team by TrustFinance curating reliable financial and economic news from verified global sources.

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