Launched in 2005, swiftcover.com is a digital insurance brand that pioneered a direct-to-consumer, online-only model in the UK. Initially focused on car insurance, it has since expanded to offer home insurance. The company operates as a trading name of AXA Insurance UK plc, one of the world's largest insurance groups. Its mission is to provide straightforward, competitively priced insurance policies that customers can purchase and manage entirely online, aiming to reduce administrative overhead and pass the savings on to policyholders.

Founded in

United Kingdom