Founded in 1985, Direct Line revolutionized the insurance industry by being one of the first to sell insurance directly to customers over the telephone, cutting out the broker. Today, it is one of the UK's leading personal lines insurers, offering policies for motor, home, pet, travel, life, and business insurance. The company is part of the Direct Line Insurance Group plc, which also owns other well-known brands like Churchill and Green Flag, and is publicly traded on the London Stock Exchange.