Founded in 1902, the American Automobile Association (AAA) is a privately held, not-for-profit federation of motor clubs with over 60 million members in the United States and Canada. While best known for its emergency roadside assistance, AAA has expanded its services significantly to become a comprehensive provider of automotive, travel, and financial products. Its mission is to provide its members with peace of mind through a wide range of services, including auto, home, and life insurance; travel agency services; automotive repair and maintenance; and various financial products like credit cards and auto loans. AAA also acts as a prominent advocate for traffic safety and transportation improvements.