Founded in 2005, ASSOB was Australia's first and longest-running platform dedicated to facilitating capital raising for early-stage and growing unlisted companies. It operated as a business introduction service, connecting startups and SMEs with a network of investors under specific exemptions of the Corporations Act. Over its lifetime, it helped hundreds of companies raise millions in growth capital. In 2017, the platform was acquired by New Zealand-based equity crowdfunding company PledgeMe to expand its Australian presence. The original ASSOB entity was officially deregistered in February 2019, with its operations and brand absorbed into PledgeMe.