Simply Life Financial Services provides straightforward and affordable insurance cover primarily to the South African mass market. The company's mission is to secure the financial futures of millions of people by offering products that are easy to understand and purchase online. The "Simply Life" brand and its products are underwritten by HTG Life Ltd, an authorised Financial Services Provider and registered Long-term Insurer, which is a wholly-owned subsidiary of the ElmTree Holdings Group.

Founded in

South Africa