Purple Group Limited is a financial services and technology company listed on the Johannesburg Stock Exchange (JSE: PPE). Its mission is to democratize access to financial markets and products for everyone. The group operates several prominent brands, including EasyEquities (an online investment platform), GT247.com (a derivatives trading platform), and Emperor Asset Management. Through its platforms and partnerships, it offers various insurance products, such as life insurance and investment protection, often referred to under the "Purple" or "EasyProtect" branding.

Founded in

United States