Oye Paisa is a digital platform focused on the Indian e-commerce market, designed to help online shoppers save money and earn rewards. The company partners with a wide array of online retailers and brands, including major players like Flipkart, Amazon, and Myntra. Its core business model is based on affiliate marketing, where it earns a commission for directing users to partner websites. A portion of this commission is then shared with the users in the form of cashback. In addition to cashback, Oye Paisa provides users with access to curated deals, discount coupons, and promotional offers to enhance their savings.

Founded in

India