NewDay is a leading provider of consumer credit in the United Kingdom, focused on helping people move forward with credit. The company offers a portfolio of its own branded credit products (such as Aqua, Fluid, and Bip) as well as co-branded credit solutions with major retail partners, including Amazon and John Lewis & Partners. Leveraging its proprietary technology and data analytics, NewDay serves a wide spectrum of customers, particularly those in the near-prime credit segment, with a mission to offer accessible and responsible credit.

Founded in

United States