Founded in 2004 in Borås, Sweden, Nelly has grown to become one of the leading online fashion destinations in the Nordic region. The company offers a curated mix of apparel, footwear, beauty products, and accessories from over 200 external brands alongside its own proprietary labels like NLY by Nelly. With a strong focus on digital marketing and social media engagement, Nelly's mission is to inspire and provide the latest trends to its target demographic of customers aged approximately 18 to 29.

Founded in

Germany