Founded in 1850, Klaverblad Verzekeringen is one of the oldest insurance cooperatives in the Netherlands. As a cooperative, it has no shareholders and aims to prioritize the interests of its customers. The company's mission is rooted in being "gewoon" (normal/ordinary), focusing on providing clear, reliable, and straightforward insurance solutions. It offers a comprehensive portfolio of products, including home, car, liability, travel, and life insurance, for both private individuals and the business market, primarily through a network of independent insurance advisors.