Founded in 2021 by Misbah Ashraf and Nischay AG, Jar is a fintech platform aimed at helping Indians, particularly millennials and Gen-Z, cultivate a habit of saving and investing. The mobile application automates micro-savings by rounding up users' daily digital transactions to the nearest Rs. 10 and investing the difference in 99.9% pure digital gold, which is backed by physical gold stored in secure vaults and provided by SafeGold. The company's mission is to address the low savings rate in the country by making the process of saving effortless, accessible, and engaging.

Founded in

India