Founded in 2013 by Varsha and Varun Patra, Homegrown is a digital media company dedicated to chronicling and shaping India's burgeoning youth and subculture landscape. It began as a platform to give voice to stories and trends in art, design, fashion, music, and food that were underrepresented in mainstream media. Over the years, it has evolved into a multifaceted brand that includes a digital publication, a creative agency (HG Studios) for brand collaborations, an e-commerce platform for curated products, and large-scale experiential events like the 'HG Street' festival. The company's mission is to be a catalyst for the growth and discovery of India's creative communities and contemporary culture.

Founded in

United Kingdom