Established in December 2014 with the approval of the China Banking and Insurance Regulatory Commission (CBIRC), Haier Financial Services China Co., Ltd. is a national non-bank financial institution. As a key part of the Haier Group's financial sector, the company leverages Haier's extensive ecosystem of home appliances, retail, and smart home scenarios to offer customers tailored consumer finance solutions. Its primary services include unsecured personal cash loans (under the brand "够花" - Gouhua) and installment payment plans for various consumption scenarios like home decoration, education, and electronics purchases.

Founded in

China