Fire Capital Limited, trading as Pogo Loans, was a direct lender in the United Kingdom, authorized and regulated by the Financial Conduct Authority. The company specialized in offering short-term online loans, typically ranging from £200 to £1,000, with repayment terms spread over several months. However, the company has ceased all new lending operations. On 29th June 2021, the company entered into a solvent winding-up process (liquidation) and is no longer providing regulated financial services. The website remains partially active to provide information to existing customers and stakeholders regarding the liquidation process.

Founded in

United Kingdom