Fidelity Works Ltd operates under the trading name True Blue Loans as an FCA-authorised credit broker, not a direct lender. The company provides a free online service for UK residents to find short-term and instalment loans by matching applicants with its network of lenders. Their business model is based on introducing borrowers to lenders who may be able to offer them a loan, and they may receive a commission from the lender for this introduction. The company was incorporated in 2012 and is regulated by the Financial Conduct Authority.

Founded in

United Kingdom