Alpha Car Hire was established in 2006 to provide affordable vehicle rental options in Australia. It expanded its services to include Alpha Airport Parking, offering convenient parking solutions near major airports. The brands focus on the budget-conscious leisure and business travel markets. Historically, Alpha was part of the Apollo Tourism & Leisure Ltd (ATL) group, which was subsequently acquired by New Zealand-based Tourism Holdings Limited (thl) in 2022. There is no publicly identifiable, distinct entity named "Alpha Finance" directly associated with these brands; the name may refer to internal financing or payment options rather than a separate financial services company.

Founded in

Australia