Founded in 2005, All Web Leads (AWL) established itself as a major online lead generation company, primarily serving the insurance and financial services sectors. The company's business model is centered on performance-based marketing, utilizing its proprietary technology and vast publisher network to connect consumers actively searching for products with agents and carriers. In 2017, AWL was acquired by private equity firm Genstar Capital and subsequently merged with other portfolio companies to form Digital Media Solutions (DMS). While the "All Web Leads" brand is still used, the company now operates as an integral part of DMS, which is a publicly-traded (NYSE: DMS) digital performance advertising company.

Founded in

United States