Aan u is de keuze is an online insurance intermediary based in the Netherlands. It operates as a consumer-facing brand of Heilbron B.V., which is part of the larger Alpina Group. The company's mission is to make the process of selecting and purchasing insurance simple, transparent, and accessible. Their platform allows users to independently compare a wide range of insurance products, such as car, health, home, and travel insurance, and purchase them directly online. They emphasize providing clear information and empowering customers to make their own informed choices.

Founded in

Netherlands