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TrustFinance Global Insights
May 07, 2026
2 min read
24

Shares of Novo Nordisk and Eli Lilly are rising following strong initial data for their oral weight-loss drugs. Investors believe these pills could significantly expand the market by attracting millions of new patients who are hesitant to use injectable treatments, potentially offsetting pricing pressures.
Early prescription figures suggest oral treatments are creating new demand rather than cannibalizing sales from injections. Novo Nordisk reported that nearly 80% of users for its Wegovy pill are new to GLP-1 treatments, indicating a broadening customer base. Eli Lilly also noted that one-third of doctors prescribing its Foundayo pill had not previously prescribed oral GLP-1s.
This expansion could accelerate growth in the obesity drug sector, supporting high valuations for both companies. Analysts suggest the market is not a zero-sum game, with sufficient room for both Novo and Lilly to grow as they tap into a user base of over 100 million obese Americans, most of whom are not yet on GLP-1s.
Oral GLP-1 drugs are reshaping patient demand faster than anticipated. The strong uptake from new users indicates a significant growth opportunity beyond the existing injectable market, benefiting both pharmaceutical giants.
Q: Why are Novo Nordisk and Eli Lilly shares rising?
A: Their shares are up due to strong early sales data for their oral weight-loss pills, which suggest significant market expansion.
Q: Are the new pills replacing injectable drugs?
A: Data suggests the pills are primarily attracting new patients. Around 80% of Novo's Wegovy pill users are reportedly new to GLP-1 treatments.
Source: Investing.com

TrustFinance Global Insights
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