Warpaint London Acquires Barry M Cosmetics for £1.4M

Warpaint London Buys Barry M Cosmetics in £1.4M Deal

Warpaint London PLC has announced the acquisition of the Barry M cosmetics brand for £1.4 million in cash. The deal, subject to court approval, includes the brand's intellectual property, stock, and order book. Barry M, which was purchased out of administration, generated approximately £15 million in revenue in the last fiscal year.

Company Financials and Trading Update

Alongside the acquisition, Warpaint provided a trading update forecasting 2025 revenue of approximately £105 million, an increase from £102 million in 2024. However, adjusted EBITDA is expected to be around £22 million, down from £25 million. The company cited negative impacts from the closure of Bodycare and a challenging consumer environment but reported a strong cash balance of £18 million.

Market Expansion and Strategic Growth

The acquisition significantly expands Warpaint's retail presence by adding Barry M's distribution network of over 1,300 stores, including major UK retailers like Superdrug and Boots. This strategic move leverages Barry M's established market position to drive future growth despite recent headwinds.

Summary and Outlook

This acquisition marks a key expansion for Warpaint London, positioning the company for a return to organic growth. CEO Sam Bazini stated the company expects to announce further significant new customer rollouts with its full-year results in April.

FAQ

Q: How much did Warpaint London pay for Barry M?
A: Warpaint London acquired the Barry M brand for £1.4 million in cash.

Q: What does the acquisition include?
A: The deal includes Barry M's intellectual property, stock, and order book, but excludes its manufacturing capabilities and liabilities.

Q: What is Warpaint's revenue forecast for 2025?
A: Warpaint expects revenue of approximately £105 million for the year ended December 31, 2025.

Source: Investing.com