JPMorgan Targets Private Markets with New Advisory Unit

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TrustFinance Global Insights

Jan 16, 2026

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JPMorgan Targets Private Markets with New Advisory Unit

JPMorgan Establishes Private Capital Group

JPMorgan Chase has launched a new advisory team, named private capital advisory & solutions, to enhance its services for companies raising funds in private markets. This strategic move aims to deepen the bank's footprint in the rapidly expanding alternative asset class. The team will be headed by Keith Canton, a veteran from the firm's equity capital markets division.

The Rise of Private Market Investing

The formation of this group responds to a significant market trend where high-growth startups, such as OpenAI and SpaceX, are remaining private for extended periods. These companies require substantial capital outside of public exchanges, creating a growing demand for specialized advisory services on Wall Street. JPMorgan has identified private markets as a key strategic priority.

Impact on Investment Banking

This initiative combines JPMorgan's private capital advisory with its M&A capabilities, creating a more integrated service for clients. By focusing on this lucrative sector, the bank reinforces its position as a leading global investment bank. The move is expected to increase competition among financial institutions for private market deals.

Future Outlook

JPMorgan's new team signals a continued shift towards private capital solutions in the investment banking industry. The success of this unit will likely depend on its ability to structure complex deals for top-tier private companies and their sponsors, further solidifying the bank's market leadership.

FAQ

Q: What is the name of JPMorgan's new team?
A: The new team is named private capital advisory & solutions.

Q: Who will lead the new advisory group?
A: The group will be led by Keith Canton, who previously managed the Americas equity capital markets team at JPMorgan.

Source: Investing.com

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