TrustFinance is a finance-specific review and verification platform. Claim and verify your profile, collect authentic client reviews, show licenses/jurisdictions, embed trust badges/widgets on key pages, and track TrustScore and traffic to convert visibility into qualified growth. New to finance ORM? Start with Why ORM is Essential for Financial Companies in 2025.
Why Reputation = Growth in Finance
Financial decisions are risk-sensitive. Prospects validate who you are (licenses, offices, contacts) and what real clients say before they compare spreads or features. Strong online reputation management lowers perceived risk, shortens sales cycles, and improves conversion rates.
This also aligns with search quality principles: Google encourages helpful, people-first content supported by real-world evidence — see Creating helpful content and E-E-A-T.
The Review Challenges Financial Firms Face
- Fake or low-signal reviews can distort reality and undermine trust.
- Credibility gaps appear when licenses, regions, or contacts aren’t clearly presented.
- Generic platforms aren’t built for regulated finance and make compliance/context harder.
Comparing platforms? Read Trustpilot vs WikiFX vs TrustFinance: Which Review Platform is Best for Brokers?.
What TrustFinance Does Differently
Verified Company Profiles
A Verified Profile consolidates authoritative facts (company overview, licenses & jurisdictions, offices, service areas, contacts) and adds a visible trust layer buyers expect. This approach also supports regulator expectations around fair, clear, and not-misleading information (see the ESMA’s investor protection).
Deep dive: The Benefits of Verified Profiles for Financial Companies.
TrustScore That Rewards Consistency
TrustFinance emphasizes both quality and volume of authentic reviews to create a stable, defensible signal that resists manipulation. You don’t need perfection — you need a steady cadence of specific, real feedback and timely responses.
Regulation & Transparency Layer
Licensing information is front-and-center so prospects can self-qualify by region and product, and your team can demonstrate integrity in sales and RFPs. For global context, see IOSCO principles & standards.
Unlimited Authentic User Reviews
Collect reviews via shareable links, email invitations, and CRM triggers — without arbitrary caps. More genuine feedback = stronger trust and better conversions.
Proof of Impact: From Proof to Pipeline
Teams that operationalize TrustFinance typically see:
- Higher on-site conversion where badges/widgets are visible.
- More qualified demand from licensed regions.
- Shorter time-to-decision thanks to third-party proof.
See it end-to-end in Case Study – How Broker IUX Improved TrustScore and Attracted Clients with TrustFinance.
30/60/90-Day Implementation Plan
Days 1–30: Foundation
- Claim your profile (company email) at business.trustfinance.com
- Complete every field (company info, licenses, offices, service regions, contacts)
- Verify your business to enable the visible trust badge
- Embed badges/widgets on high-intent pages (pricing, signup, paid LPs)
Days 31–60: Review Engine
- Invite recent satisfied clients via email or direct review link; set CRM triggers after positive milestones (onboarding complete, support ticket resolved).
- Respond to every review within 24–48 hours (positive and negative).
- Coach for specificity (execution during volatility, withdrawal speed, support quality).
Days 61–90: Compounding Gains
- Double down on the best-performing triggers and channels.
- Use regional insights to localize campaigns to top-engagement markets.
- Feed voice-of-customer into product/support roadmaps.
- Equip sales with a “Why Us” block powered by live TrustFinance proof.
Review Collection That Converts (Without Feeling Pushy)
- Right moment, right channel: Invite 24–48 hours after a positive event; avoid incident windows.
- Short path to action: Your unique review link should open the exact review flow.
- Two-touch reminder: One gentle follow-up at 7–10 days boosts completion without spam.
- Segmented asks: Prioritize long-tenured/high-usage clients and those who praised support.
- Coach for depth: Ask for specifics (e.g., “execution stability during high volatility”).
Responding to Reviews: A Simple Framework
- Positive: Thank by name, echo a specific detail, restate the benefit achieved.
- Constructive:
- Acknowledge their experience
- Apologize for the impact
- Explain immediate/long-term fixes
- Offer a direct offline channel
- Thank them for helping you improve
This approach demonstrates maturity and often increases trust even on hard threads.
Where to Place Trust Signals (Immediate Wins)
- Pricing & signup pages: badge + star snippet + link to full TrustFinance profile.
- Paid landing pages: widget with region-relevant quotes.
- Onboarding emails: “Join thousands who reviewed us on TrustFinance.”
- Sales collateral/RFPs: “Verified on TrustFinance,” with recent review metrics.
- Support closure emails: soft CTA to share feedback (direct review link).
Get Started
- Claim and verify your TrustFinance profile.
- Invite your first wave of clients for authentic reviews.
- Embed badges/widgets where decisions happen.
- Measure weekly, scale what works.
FAQs
Is TrustFinance only for brokers?
No. It supports brokers, crypto exchanges, payment providers, trading platforms, investment firms, fintech, media, advisory, and other finance-connected companies.
Do we need perfect reviews to grow?
No. Buyers value authenticity and patterns. A steady flow of detailed reviews plus responsive handling outperforms a handful of 5-star comments.
Will verification slow us down?
Submitting accurate documents speeds approval. Many brands complete verification quickly once materials are ready.
Can we automate review requests?
Yes. You can automatically send review invitations by connecting your CRM or helpdesk to TrustFinance using webhooks, APIs, Zapier, Zendesk, or our Java SDK.