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Thanakit Sutto
May 19, 2025
5 min read
17

In an era where the cost of living continues to rise while incomes remain stagnant, many people are beginning to realize that “keeping money in a savings account” feels like watching its value shrink day by day. That’s the quiet effect of inflation—when the purchasing power of money declines as goods and services become more expensive.
So, the big question is, how can we invest to preserve—and even grow—the value of our wealth in the face of inflation?
This article breaks it down clearly and professionally, offering 5 effective strategies for adjusting your portfolio to stay ahead of inflation in today’s rapidly changing economic environment.
Inflation is the sustained increase in the average prices of goods and services in an economy over time. It means that the same amount of money buys less as time goes on.
For example, if inflation is at 4% per year, 100 baht today will have the purchasing power of only about 96 baht next year.
While low inflation is a normal part of a growing economy, high or rapidly rising inflation—like what we’ve seen globally post-COVID and into early 2025—can have widespread impacts, especially on consumers, savers, and investors.
If you’re holding most of your funds in a low-interest savings account (e.g., 0.5% interest annually) while inflation is running at 4–6%, you’re effectively losing money in real terms.
Adjusting your investment portfolio helps you protect your wealth from being quietly eroded by inflation and gives your money a chance to grow at a rate that outpaces rising prices.
1. Invest in assets that historically outperform inflation
Stocks are a top choice here. Over the long term, the stock market has historically provided average returns of 8–10% annually—well above typical inflation rates. Though volatile in the short term, quality stocks or mutual funds can help grow your wealth steadily.
2. Consider REITs or property-linked assets
Real estate has the ability to pass inflation costs through rental adjustments. That makes it a good hedge over time.
For investors without a large capital base, REITs (real estate investment trusts) offer an accessible way to gain exposure to real estate without buying physical property.
3. Allocate a portion to traditional inflation hedges
Gold and commodities like oil tend to perform well during inflationary periods. These assets are often viewed as stores of value when currency purchasing power is declining.
While gold doesn’t produce income, it can provide stability and diversification, especially during economic uncertainty.
4. Don’t hold too much idle cash
Holding too much cash during inflation is a guaranteed way to lose value. Cash should be reserved for emergency funds (typically 3–6 months of living expenses) or short-term needs.
Everything beyond that should be put to work through investment.
5. Use technology: Robo-advisors and automated DCA
In 2025, investing is easier than ever thanks to financial technology. Robo-advisors can help you build a well-diversified portfolio tailored to your risk level.
Meanwhile, DCA (dollar cost averaging) allows you to invest fixed amounts regularly, reducing the impact of market volatility.
Both tools promote discipline and reduce the emotional burden of trying to “time the market.”
For a beginner investor in 2025 with a portfolio worth 100,000 THB, the following allocation could be a starting point:
This diversified setup doesn’t just aim for returns above inflation—it also provides downside protection across different market conditions.
Inflation isn't something to fear but something to understand and prepare for.
Letting your money sit idle during high inflation is like watching it quietly lose value.
By following these five portfolio strategies, you can protect your purchasing power and even grow your wealth—without needing to become an expert or time the market.
The key isn’t perfection, but starting early with a plan and refining it as you go.
Because waiting until you’re “ready” might already be too late in an economy where the cost of living rises every day.
This article is intended for general informational and educational purposes only. It does not constitute financial, investment, or tax advice.
Investment involves risk. Past performance is not indicative of future results.
Before making any investment decisions, readers are encouraged to conduct their own research or consult with a licensed financial advisor.
Source
https://www.setinvestnow.com/th/knowledge/article/552-tsi-5-strategies-for-volatile-markets
https://www.kasikornbank.com/th/kwealth/Pages/inflation-upside-effect.aspx
https://www.fidelity.com/learning-center/trading-investing/inflation-proof-investments

Thanakit Sutto
Finance content writer with a passion for investing, believes that good knowledge empowers smart decisions.