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TrustFinance Global Insights
Mar 11, 2026
2 min read
31

Advanced Micro Devices (AMD) CEO Lisa Su is scheduled to meet with Samsung Electronics Chairman Jay Y. Lee in South Korea on March 18. The primary agenda is to discuss a partnership for securing high-bandwidth memory (HBM) supplies, a critical component for artificial intelligence chipsets. Reports also indicate Su will meet with Choi Soo-yeon, CEO of Naver, South Korea's largest internet company, to explore broader collaborations.
The meeting occurs amid a global surge in demand for advanced memory chips, including HBM, DRAM, and NAND. This demand is fueled by technology giants like AMD and Nvidia, who are rapidly expanding data center infrastructure to power complex AI systems. Securing a stable supply of high-performance memory is now a key strategic priority for companies competing in the AI hardware market.
A successful collaboration would significantly strengthen AMD's supply chain, enhancing its competitive position against rival Nvidia in the lucrative AI accelerator market. For Samsung, securing a major HBM supply deal with AMD would bolster its standing in the memory chip sector. The discussions with Naver also point toward deeper partnerships in sovereign AI infrastructure and next-generation computing technologies, potentially reshaping regional technology alliances.
The outcomes of these high-level meetings could have significant repercussions for the global semiconductor supply chain. The timing is notable, as it coincides with Nvidia's annual GTC developer conference. Industry analysts will be closely monitoring for any official announcements, as a formal partnership could influence market dynamics and stock valuations for all companies involved.
Q: Who are the key figures involved in this meeting?
A: The key figures are AMD CEO Lisa Su, Samsung Electronics Chairman Jay Y. Lee, and Naver CEO Choi Soo-yeon.
Q: What is the primary focus of the AMD-Samsung discussion?
A: The discussion centers on securing a stable supply of high-bandwidth memory (HBM) chips, which are essential for AMD's AI accelerators.
Q: Why is this meeting significant for the tech industry?
A: It highlights the intense competition for critical AI components and a potential partnership could shift the competitive landscape in the semiconductor market, particularly between AMD and Nvidia.
Source: Investing.com

TrustFinance Global Insights
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