Founded by James Symes and Alexandra Rico-Lloyd, The Bike Club is a UK-based company aiming to make cycling more affordable and sustainable for families. The company operates on a subscription model where parents pay a monthly fee for a new or refurbished children's bike. As the child outgrows the bike, it can be exchanged for a larger size, with the old bike being refurbished for another family. This circular economy model reduces waste and eliminates the high upfront cost of frequently buying new bikes for growing children.

Founded in

United Kingdom