Simplyloans is a trading name of Choose Wisely Limited, a company registered in England and Wales. It operates as an FCA-regulated credit broker, not a direct lender. The company's service simplifies the loan application process by allowing a user to fill out one application form, which is then presented to a panel of direct lenders. This increases the applicant's chances of being approved for a short-term loan without needing to apply on multiple websites. The service is provided free of charge to the consumer, as the company earns a commission from the lender if a loan is successfully funded.

Founded in

United States