Lucra, Inc. operates a peer-to-peer social wagering application designed to make casual competitions more engaging by adding a monetary element. Founded with the mission to enhance social interactions, the platform allows users to challenge friends on various outcomes, from sports games to personal fitness goals. The company differentiates itself from traditional sportsbooks by focusing on direct, social, peer-to-peer challenges rather than betting against a "house". Lucra has attracted significant venture capital and investments from prominent athletes, using the funds to expand its platform and user base across the United States.

Founded in

United Kingdom