Lainasto is a Finnish online lending brand operated by GF Money Consumer Finance Oy. Established in 2011, the company specializes in providing unsecured consumer credit, including flexible credit lines (Joustoluotto), consumer loans (Kulutusluotto), and debt consolidation loans (Yhdistelylaina) to private individuals in Finland. Their mission is to offer responsible and flexible financing solutions through a simple and fast digital application process. The legal entity, Lainasto Oy, was renamed to GF Money Consumer Finance Oy in 2017, but "Lainasto" remains its primary and well-known consumer-facing brand.

Founded in

Finland