Founded in 2007, JustMoney.co.za aims to empower South Africans by providing them with the tools and information needed to compare a wide range of financial products. The platform allows users to compare options for personal loans, vehicle finance, insurance, banking products, and investments from various providers. Rather than being a direct provider of financial services, JustMoney acts as an independent intermediary and information hub, helping users find the best products to suit their needs and apply for them directly with the respective institutions.