Founded in 1980, The Grass Roots Group was a UK-based company that specialized in improving business performance through employee and customer engagement. Its core services included employee recognition and reward programs, sales incentives, customer loyalty programs, and meetings and events management. The company grew to have a significant international presence before it was acquired by Blackhawk Network, a global leader in branded payments, in 2016 for approximately £90 million. Since the acquisition, Grass Roots' services and operations have been merged into Blackhawk Network's corporate incentive and engagement solutions, primarily under the Blackhawk Network EMEA brand.

Founded in

United Kingdom