Fundpire positions itself as a proprietary trading firm created by traders to empower other traders. The company's business model revolves around providing capital to individuals who can demonstrate profitable trading skills through a one or two-step evaluation process. Successful traders are offered a funded account and a profit-sharing agreement, allowing them to trade the firm's capital without risking their own money. Their stated mission is to provide traders with the necessary tools, capital, and support to succeed in the financial markets.