Finnciti, often linked to Finnciti Pty Ltd, was launched around 2012 and presented itself as an innovative online game where members could "learn financial management" by building virtual cities and using "robots" to generate income. The platform promised high, guaranteed returns and was heavily promoted through a multi-level marketing structure, primarily targeting investors in Southeast Asian countries like Malaysia, Singapore, and China. Despite its portrayal as a game, numerous financial authorities have issued public warnings, concluding that it exhibited the characteristics of an illegal investment and a pyramid or Ponzi scheme, as it was not licensed to solicit funds from the public and its business model relied on recruiting new members to pay earlier ones.

Founded in

Australia