Founded in 2007, Elskling AB operates Sweden's most prominent price comparison service, initially focusing on helping consumers find and switch electricity providers. The company's mission is to empower consumers to make smarter, more informed decisions and save money on their household expenses. In 2018, Elskling expanded its services to include comparisons for various types of insurance and personal loans. The company is part of the Zmarta Group, which is owned by the Bauer Media Group.

Founded in

Sweden