Advisor Guidance is an online platform, operated by Enginefish LLC, designed to connect consumers with suitable financial advisors in their local area. The service is free for consumers, who fill out a questionnaire about their financial needs, and the platform's algorithm matches them with up to three vetted fiduciary advisors. The company states it is not a broker-dealer or an investment adviser and does not provide financial advice itself; its primary mission is to facilitate the connection between clients and qualified financial professionals.

Founded in

United States