Abound, the trading name for Fintern LTD, is a direct lender focused on making consumer finance more accessible and affordable in the United Kingdom. Founded in 2020 as Fintern and rebranded in 2022, the company leverages Open Banking and artificial intelligence to look beyond traditional credit scores. Its mission is to gain a deeper, more accurate understanding of each applicant's financial situation, allowing them to offer better loan rates to a wider range of people, including those who may be underserved by mainstream lenders.