Founded in 2013, Zaymer is a leading microfinance organization (MFO) in Russia that operates entirely online. The company has developed a proprietary, high-tech platform that uses artificial intelligence and machine learning for risk assessment, allowing it to process loan applications and disburse funds within minutes, 24/7. Its business model focuses on providing short-term, unsecured "payday loans" to a broad consumer base. In April 2024, Zaymer successfully conducted an Initial Public Offering (IPO) on the Moscow Exchange (MOEX), becoming the first MFO to be publicly listed in Russia.