Founded in 2016 by Sammy Rubin, YuLife is a group risk insurance provider that has reimagined the traditional insurance model. The company's core mission is to inspire people to live their best lives by transforming conventional employee benefits into life-enhancing experiences. YuLife offers businesses group life insurance, income protection, and critical illness cover, all connected to its proprietary, game-like mobile app. The app encourages healthy habits like walking and meditation by rewarding users with "YuCoin," a virtual currency that can be redeemed for real-world rewards such as gift cards from major brands. This unique approach aims to improve employee well-being, increase engagement, and reduce risk for both the employer and the insurer.

Founded in

United Kingdom