Founded by a team of former executives from FXCM, WorldWideMarkets (WWM) aimed to provide a comprehensive online trading experience for retail clients globally. The company offered access to the MetaTrader 4 platform and its own proprietary platform, catering to both novice and experienced traders. Its business model focused on providing direct market access to trade a variety of financial instruments. In December 2012, its retail forex client base was acquired by the global forex broker FXDD, and the WorldWideMarkets brand and operations were subsequently phased out.