Willow was founded to simplify the complex process of estate settlement for grieving families. The company provides a digital platform with step-by-step guidance to help users navigate tasks such as closing accounts, notifying government agencies, and managing assets after a death. In October 2022, Willow was acquired by Trust & Will, a market leader in online estate planning, to combine their expertise and offer a comprehensive end-to-end estate management solution. While the Willow brand and website remain active, new clients are now serviced through the Trust & Will platform.

Founded in

Canada