Founded by Pete Howroyd, Swapi is a UK-based FinTech company designed to address the problem of fragmented and unused loyalty points. The company's platform functions as a centralized digital wallet where consumers can link their various brand loyalty programs. Users can then consolidate their points and "swap" them for other rewards, gift cards, or exclusive offers within the Swapi marketplace. Swapi's mission is to give value back to consumers by ensuring their loyalty points never expire and can be used for rewards they truly want, thereby increasing customer engagement for their partner brands.

Founded in

United Kingdom