Founded in 2016, SO-SURE Limited operates as an insurance technology (insurtech) company with a mission to restore consumer trust in the insurance industry. The company provides mobile phone and home contents insurance directly to consumers. Its key differentiator is a "social insurance" model featuring a 'Reward Pot', where customers can connect with friends and family; if no one in the connected group makes a claim during the policy year, the group can get up to 80% of their premiums back. This model is designed to incentivize customers to take better care of their possessions and align the interests of the insurer with the policyholder.

Founded in

United Kingdom