Founded in 1910 by a group of farmers, NFU Mutual started with the goal of providing cost-effective insurance for the farming community. As a mutual organisation, it is owned by and run for its policyholders, with a mission to put its members' interests first rather than those of shareholders. Over a century later, the company has grown to become a major UK insurer, expanding its services beyond agriculture to offer personal and business insurance, as well as pensions, investments, and financial planning advice, all delivered through a network of local agents.