Mindful Money is a registered charitable trust in New Zealand launched in 2019. Its mission is to empower individuals to make informed and ethical investment choices, making money a force for good. The organization provides a free online platform that allows users to see what companies and industries their KiwiSaver or investment funds are invested in, particularly highlighting investments in sectors like fossil fuels, weapons, gambling, and human rights violators. Through its research, public awareness campaigns, and annual awards, Mindful Money aims to encourage fund providers to offer more responsible investment options and help New Zealanders align their investments with their personal values.

Founded in

New Zealand