Max Life Insurance Company Limited is a joint venture between Max Financial Services Limited and Axis Bank Limited. Established in 2000, it has become one of India's largest non-bank private-sector life insurers. The company's mission is to be the most admired life insurance company by securing the financial future of its customers. It offers a comprehensive suite of products, including protection plans (term insurance), wealth creation (ULIPs), and retirement and savings solutions, catering to various life-stage financial needs through a multi-channel distribution network that includes agency, bancassurance, and online platforms.