Jia is a fintech company dedicated to closing the credit gap for micro and small enterprises (MSEs) in emerging economies. By leveraging blockchain technology and a community-centric lending model, Jia provides affordable and accessible financing to small business owners who are often overlooked by traditional financial institutions. Their mission is to foster entrepreneurship and economic growth by providing the capital necessary for businesses to expand inventory, purchase equipment, and scale their operations. The company was founded to address the trillions of dollars in unmet financing needs for small merchants globally.