Part of the pan-Asian FWD Group established in 2013, FWD Hong Kong serves the Hong Kong and Macau markets. The company's mission is to "change the way people feel about insurance" by providing a simpler, faster, and smoother customer experience, supported by digital technology. It offers a comprehensive range of products including life and medical insurance, general insurance, employee benefits, and financial planning services to individuals and businesses. FWD Group is the insurance business of investment group, Pacific Century Group.